Sales: 44 (0) 370 050 0121

Home Login

The Netintelligence Blog

March 23, 2012

E-Safety Live 2012

Netintelligence was delighted to be a guest at E-Safety Live 2012, a day of seminars aimed at showing the education sector best practice for keeping children safe online.  Two events took place in London and Edinburgh and were attended by hundreds of teachers from schools, colleges, universities as well as care organisations and the police.

We went to the Edinburgh event, held at Heriot Watt University. There were seminars right through the day but the call to action was the same throughout –parents are the key to keeping children safe online so we need to make a huge effort to engage with them so they can then engage with their children on the issue.

In our first seminar, Catriona Laing from Perth & Kinross Council gave us some startling facts and figures. For instance, did you know that more than 30 million people in the UK alone access Facebook every day, more than the number of people who voted in the last UK elections.

Catriona works with schools and care organisations in central Scotland and what she emphasised was the need to give children the skills to be safe online by working with them and their parents, and not treating either in isolation. Whilst it is accepted that middle class parents are likely to be engaged in their children’s learning, it’s the other parents who aren’t that are the hardest to reach. So, Catriona urged schools to ditch the formal presentations on e-safety if they’re not engaging this target audience and instead speak to these parents one-on-one or have information and videos available at parents’ evenings. If parents don’t come along to presentations on safety then get the parents who do to pass the messages on.

Catriona explained that a large proportion of parents still believe that content on the internet is regulated. She encouraged us to share the content of one particular video for positive reasons – it’s the video that CEOP (The Child Exploitation & Online Protection Centre) has produced which takes a light hearted and realistic look at what it takes to be a better online parent. Take time to watch it if you can

Ollie Bray is a National Adviser for Emerging Technologies in Learning for Education Scotland and he used his own experiences as a teacher to make some particularly good points about the need for ‘older’ parents to embrace what their children do on the internet rather than dismissing it. He advocates opening up conversations with children about what they do online, with this being particularly important if a parent doesn’t like what their child is doing online. He says only by asking children which social networks they use, what games they play, what friends they talk to online and how they feel about what happens to them online, can we hope to earn their trust so that they will listen to parental advice on responsible use of the internet.

Ollie firmly believes that schools should learn from businesses – he urges schools to communicate with pupils and their parents like they would do if they were customers of their business. “Stop teaching children how to write a cheque,” he urged, “and teach them instead how to make their password secure.”

He says password security is really important for young gamers. He pointed to evidence that shows that hackers who get into children’s gaming accounts are not necessarily doing it to groom them, they’re doing it because they want to collect their credits and use them. It is essential he says that children and young people understand how to protect their identity online.

Ollie, who’s also a deputy head teacher, pointed out the dilemma of the often conflicting messaging given to children in secondary schools. He says teachers will often warn their first year pupils that the people they meet on Facebook are not who they say they are and yet those same children are probably already using Facebook before the accepted use age of 13 and are therefore also not the people they say they are. As a result Ollie says we need to rethink some of these core messages.

We learn through play, said Ollie, but play is changing – digital games are just another shift in playful learning. If you want challenging classrooms that offer progression and reward  then, he says, you need to incorporate commercial games into the classroom rather than using out-of-date games that children don’t have any emotional connection to because they don’t play them at home.

Vicki Shotbolt who runs the ParentZone addressed what she described as the myth that today’s parents are not internet savvy. Vicki, who’s been developing parenting information since 1999, says the parents whose children are entering primary school now are the ones who were there at the blossoming of the internet. They do understand what an App is, they are on Facebook, they do have an Xbox and they play it. No longer are we talking to a generation of parents who have had to learn all of this at the same time as their children. The challenge with these parents is to make sure they have access to information about the new developments in the technology they and their children use as soon as it becomes available.

Vicki told her E-Safety Live 2012 audience that, “the single most powerful tool we have for keeping children safe online is their parents and our challenge is empowering parents.” Parents, she said, spend much of their time in a state of anxiety. They worry about everything, from which car seat to buy for their newborn, to whether their teenager will be safe on the bus into town. They have a long list of issues to talk to their children about – drugs, alcohol, safe sex… – so internet safety isn’t seen as a necessarily high priority. So how do we involve parents in their children’s digital lives? She says delivering credible, reliable and interesting information is what works. Vicki has produced a glossy magazine called Digital Parenting which she says has led to 60% of parents taking some form of action on e-safety after reading it.

She says theparentzone is currently working on ensuring that retailers become better at giving information about on the use of parental controls out when parents are buying laptops and phones for their children.

Patricia Cartes, of Facebook, presented one of the most popular seminars of the day. She spoke about how Facebook works with its users to build trust and engagement on its safe usage policies.  She highlighted the new Social Reporting functionality that was introduced in 2011 which, she said, had led to a big decrease in the number of official reports of abuse to Facebook because users were now able to sort out a lot of the issues between themselves. She pointed out that sensitive issues were however still highly prioritised by their Help Centre.

She explained that privacy was the most important issue for children using Facebook because the network was essentially built on a ‘real name’ culture so you are supposed to be you and not pretending to be someone else.

While there is still a debate around the use of Facebook by under 13s, Patricia explained that Facebook was very conscious of the need for children to protect their privacy. She encouraged everyone to use the custom settings that are available – allowing you to choose the audience you want to you share your information with, which might not include everyone in your network all the time.

She highlighted the special privacy protections for people under age of 18 which prevented any public sharing of their information and discovery through search engines.

There is always an argument between ‘Freedom v Censorship’ she said but insisted that privacy was a very important issue to discuss with children.

All in all E-Safety Live 2012 gave its audience plenty to think about.

The challenge for us all is to put it into practice.

February 10, 2012

Connecting Generations – Just Be Nice Online!

When The Rt.Hon Alun Michael JP MP sat down to host a discussion with children, parents and stakeholders at the end of Safer Internet Day 2012, he spoke of the importance of hearing the voices of young people in the continuing debate about internet governance.

 Alun Michael chairs the Parliamentary Information Communications and Technology Forum (PICTFOR), the lead parliamentary group for all issues to do with the UK’s digital economy. Addressing the meeting he summed up the challenge for everyone involved by saying, “we don’t want children and teenagers to be unnecessarily fearful but we don’t want them to fearless.”

 The idea of the meeting, organised by the UK Safer Internet Centre, was to give all of us who are involved in internet safety a real world view of the issue as it related to each generation. A panel of 35 children, teenagers, parents and grandparents was assembled to discuss their experiences of the internet and what can be done to help them stay safe online.  

We heard how young children were increasingly using their mobile phones and tablets as well as games consoles and TVs to access the internet – something that chimed with the survey we conducted for Safer Internet Day 2012 which showed how few parents were protecting their children across the range of internet-connected devices they were now using in the home. Sonia Livingstone, Professor of Social Psychology at the London School of Economics, who was also in the audience, said a similar theme had been coming out in her research into children and the internet.

 Teenagers told us how they wanted their parents to engage more positively with them about their internet use rather than just banning them from accessing certain sites or trying to restrict their use of Facebook. One suggestion was for different rules to be established for different age ranges.  They also explained how they wanted to understand how to keep their information private online and how to avoid fake websites and shopping scams.

 The parents on the panel said they wanted to know more about how to report problems their children encountered online. They explained how the discussions they had with their children about safe internet use often happened after something had happened rather than in advance and that because they were exploring the virtual world at the same time as their children rather than before them, they needed extra help and information to explain the issues involved. 

 One woman, whose teenage son took part in the discussions, spoke afterwards of her surprise when her 16 year old had admitted during the discussion that he still had concerns about the internet. She had assumed that because he was 16 he didn’t need any advice.   It turned out that he and the other 16-18 years olds who spoke, still wanted help around online privacy, social reporting, and about how to use the internet positively.

 The message for those of us working in the online industry was a clear one. There was a plea from all ages to provide them with more information about responsible internet usage and for the positive rather than the negatives aspects of the internet to be promoted. 

 Even the youngest speakers, who captivated the audience in their smart school uniforms, spoke honestly about how they needed their mums and dads, older brothers and sisters and their teachers to help educate them about safer internet use. Even at the ages of 8 and 10 they said they already needed advice on how to look out for spam, how to get viruses off their computers and what websites were safe or unsafe.

 In all there was a real feeling that all generations could use the internet in a much more positive way by engaging in creative activities together online. There were suggestions that parents and grandparents could enjoy the internet with their children by looking through their family histories, viewing family photographs, or even finding funny clips on You Tube.

 Martha Lane Fox, the co-founder of Last Minute.com who is now the UK’s Digital Champion, urged the audience to “keep showing the wonders and not the terrors of the web.”

 As adults we often tend to over analyse things and often end up complicating what is actually very simple. There was one teenager who summed up what we should all be doing at the end of the Safer Internet Forum quite brilliantly

 “Just be nice online,” he said.  

 Maybe that should be the theme for next year’s Safer Internet Day.

February 8, 2012

Scottish Parents Parental Controls Survey – The Data

Yesterday witnessed a very successful Safer Internet Day.

 An incredible number of stories dominated front pages across the globe with stories ranging from UK Prime Minister David Cameron’s personal pledge to ensure parents are empowered to protect their children online to singer Cher Lloyd raising awareness of cyber bullying

We were delighted that our survey detailing Scottish Parents attitudes to parental controls and new technology within the home attracted much national coverage.

 The survey, undertaken by OnePoll, questioned 500 parents in Scotland with children aged 5-16 and was conducted online between 11th and 20th January 2012.

Our survey revealed that although half of parents in Scotland have installed software to protect their children from accessing unsuitable content when they use desktop PCs and laptops in the home, only 1 in 4 has installed similar protection on the mobile phones, games consoles and television services their kids also use in the house.

 Yet 1 in 5 parents questioned said they had been concerned about something that had happened to their child while they were using the internet at home.

 We had a wonderful response to the survey’s findings and many people requested copies of the data.

We’re pleased to offer a downloadable PDF of the findings here.

February 7, 2012

Why Netintelligence is proud to support Safer Internet Day

Today the 7th February 2012 is Safer Internet Day – an important day for any of us who are involved in trying to make the internet a safer place to be.

Netintelligence is proud to be a long-term supporter of this annual awareness campaign to highlight the importance of internet safety in the UK and beyond. The theme for this year’s campaign is connecting generations and educating each other, encapsulated in the slogan “Discover the digital world together safely.”

We should all be promoting the safer and more responsible use of online and mobile technology particularly among children and young people.

This is an exciting and increasingly mobile world we are living to make sure that we control the technology and that the technology does not control us.

Children as young as just two years can now operate a smartphone or tablet as easily as any adult – multi-touch technology is based on ease of use and these devices carry so many fun apps that deliver virtual games, social networking and Twitter feeds into our lives, it’s no wonder they create a critical allure for young people.

Like the other organisations and companies involved in Safer Internet Day, Netintelligence is not in the business of scaremongering. However there is an important need for rational and useful information that can be given to parents, carers, teachers and the like to discuss the issues around internet safety with the children they have a duty of care towards. Just as you teach your child how to cross the road safely when they are little, it is only sensible and right that we should discuss the potential threats they can face in this amazing virtual world.

Westcoastcloud, the web security company behind Netintelligence, decided to commission a survey for Safer Internet Day to find out if parents’ perceived fears about the internet for their children were matched by their actions to counter them.  The survey was focused on parents in Scotland where the company’s headquarters are. The results make for interesting reading. Whilst half of the respondents said they had installed protection on laptops/desktop computers in the home, very few had considered the risks posed by mobile phones, internet-connected TVs and gaming consoles.

After looking at the survey results, Bill Strain, Director of Westcoastcloud, said: “Whilst it’s encouraging that fifty per cent of parents in Scotland are being more vigilant about the risks their children face when going online on a computer or laptop, many of them are still failing to recognise that in our increasingly mobile world, the same level of protection needs to be provided when their children are accessing the internet via their mobile phones, the television and while they’re gaming.

It’s also interesting that parents are continuing to worry about the explicit and sexual content their children can access online. It’s so easy for kids to stumble across age –inappropriate material even if they’re just flicking through the TV channels, so parents do need think about protecting across every internet-connected device in the home.” 

Many of the parents questioned also admitted they didn’t know as much as they would like to about how to keep their children safe online.

All this has prompted us to refresh the Netintelligence website. We’ve created an Info Zone which contains downloadable information sheets, video content and case studies.

Netintelligence is the only filtering technology that carries the British Standards Institute Kitemark for Online Child Safety. We hope that you’ll find the new Netintelligence website full of useful information and guidance to help you keep your children safe online.

February 3, 2012

Why we need UK Government to support the Online Safety Kite Mark

Back in 2007, social networking really started to take off and the inherent risks of children interacting with strangers online and being able to access content they wouldn’t be allowed to look at in the real world was becoming increasingly apparent.

That same year in the UK, Westcoastcloud and Netintelligence’s parent company iomart Group plc was asked to get involved with a body of industry experts who wanted to come up with a new standard that would be used to guide the public when they were buying software to keep them safe when using the internet. It was felt that parents, carers, schools and local authorities needed some sort of guidelines to help them choose the right protective software to use. We began debating the specifications that would be required for PAS 74 (Access control systems for the protection of children online), which ultimately became the British Standards Institute (BSI) Kitemark for Child Online Safety.

iomart was one of several private sector companies which were invited to get involved, along with the BSI, OFCOM, the Home Office and several major UK child safety organisations. The aim was to come up with an industry-wide accreditation to reassure individuals and organisations with a duty of care to children that the web security software they were buying had met the highest industry standards. Just like the Kitemark you get on your kettle or your electric plug, it was felt that a Kitemark symbol would help consumers when they were confronted with the array of different web security software that was on the market.

iomart sells Netintelligence, the award-winning web security software, so you might think, ah yes of course they wanted to be involved because it would help sell more Netintelligence packages. However it wasn’t as straight forward as that. The costs of getting this accreditation would run into tens of thousands of pounds, a sizeable chunk of the income we would get from selling the software.

What we really wanted was to be at the forefront of an industry push to show that there was value in the protection we were offering at a time when the debate about the pros and cons of the internet were still being argued about. Trust is a hard thing to gain and we felt very strongly that if there was a range of accredited software that consumers could put their faith in, the Government would be under less pressure to act as Big Brother in later years.

So, here we are at the start of 2012, a full five years later, and where are we? No further along I’m afraid to report.

We submitted Netintelligence to the rigorous accreditation process for the Kitemark in Child Online Safety in 2010. We were even presented with the Kitemark by Children and Families Minister Tim Loughton at BETT, the global educational technology show, in January 2011. And yet, a year later, Netintelligence is the only web security software that carries the Kitemark. There has been no push for any other suppliers to get the Kitemark and no push by the UK Government to promote it as an industry standard.

What we have at the start of February 2012 is the Science and Technology Select Committee saying that the UK Government should consider enforcing an industry standard if self-regulation doesn’t work.

That’s five years of thinking, five years of debating and we’ve taken one step backwards instead of many steps forward.

As iomart Group’s CEO Angus MacSween said, after reading the select committee’s comments: “Rather than yet another clarion call for more action, the UK Government could make a bold stance now. It should insist that all public sector organisations with a duty of care towards protecting children online, for example schools and local authorities, should only purchase products that have been awarded the Kitemark.”

As a result more companies like ours would go through the process of getting approval for their software and consumers would be reassured that, to borrow a famous marketing slogan, “It does exactly what it says on the tin!”

November 22, 2011

iCame, iSaw, iProtected

As the snow hits the high ground, shops fill with the sound of Wham’s Last Christmas and the X Factor reaches it enthralling conclusion so our thoughts turn to BETT – the UK’s largest showcase of educational technology products, resources and best practice.

Once again Netintelligence products will be centre stage. Last year we had the honour of being presented with the UK’s first Kitemark for Child Safety Online by the Minister for Children and Families at the show. This year, whilst not expecting any further Ministerial presentations, we do expect to be making a similar splash.

BETT 2012 provides us with the opportunity to demonstrate our latest filtering technology designed for Mac OS or more specifically for iPad & iPhones.  As our recent survey highlighted, with one in ten of primary school children already armed with the latest in ‘chic geek’ phones, the issue of safety and protection becomes increasingly important.

 As Will Gardner, of Childnet International, recently commented: “In our work in schools we are often getting asked by parents about the technology their children are using. It is important to help ensure parents are aware of the full functionality of the technology that young children are accessing and that they are able to use the tools and give the support that young people need to stay safe and get the most out of these devices”.

So if you are involved with the protection of minors or have a role that involves a duty of care to the more vulnerable in our society and are considering deploying iPhones or iPads, please feel free to visit us on stand E75 and we’d be happy to discuss your concerns and issues.

BETT 2012 takes place on the 11th – 14th January 2012 at London’s Olympia.

Older Posts »

Where to next?

back to top